One of the simplest methods to improve your search engine optimization is to look at the way you name your files. Google give lots of importance to file names. You should think what are you going to put in your web page and then give it a relevant file name. How important is your filename? When you do a search in the search engines, most of them will highlight keyword(s) in your filename or your directory path. In other words Google is signalling the importance of filenames by highlighting it.
Filenames
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Posted: July 6th, 2007 at 3:20 am
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Section headings and SEO
There are 6 heading tags available in HTML coding. H1 is the largest and at the top of the heading structure hierarchy. H6 is the smallest and at the bottom of the heading structure hierarchy. Headings tags indicate to a search engine what a page is about. Heading tags label your headline so that search engines will recognize it as "important" on your web page. Hence, you should use the heading tags to identify the different sections of your articles. The heading tags will make your headline bolder so it will stand out. Each search engine has a different way of prioritizing the importance of headings therefore it is important to use the heading tags correctly to create proper heading structure. When writing your headings, include your main keywords in the headings. Be as specific as possible to increase your chances of being listed in a reasonable spot in the search engines. Don’t try to fool the engines by sprinkling heading tags throughout a web page. Instead, use heading tags where they make sense. Try an H1 tag for the main title of the page, and H2 and H3 tags for section headings.
Suggestions:
1] Use keywords that relate to the page content in your heading tags.
2] Have your keywords occur early in the tags.
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Posted: July 6th, 2007 at 3:19 am
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Role of Keyword Density in SEO
So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does "frequently" mean? In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as keyword density. In simple words, keyword density is the ratio of the word that is being searched for against the total number of words appearing on a given web page. If your keyword occurs only 2-3 times in a page of 500 or more words, obviously it has a lower keyword density than a keyword that would occur 8-10 times in a page of similar length.
As far as search engines are concerned, if a particular keyword has a higher density on a particular web page, then the chances of that page obtaining a much better search engine ranking increases almost exponentially. Not all search engines compute or evaluate keyword density in the same way and most have their own proprietary algorithm for calculating the average density of a keyword. Each search engine, from industry dominant Google, to Yahoo, to MSN Search, to the various other search engines, has a different keyword calculation. Some search engines permit heavier keyword numbers and density on the page, while some like Google, have much stricter allowable density levels. The placement of keywords, in any number of locations on the page, has different results in the various search engines as well.
The placement of keywords, in any number of locations on the page, has different results in the various search engines as well. Hence, you should try to write sentences that use your important keywords and key phrases. However, you should try and keep keyword density around 1.5% - 2%. If you overstep this limit there is a real chance of your site being penalized by Google.
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Posted: July 6th, 2007 at 3:16 am
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Meta Tags and SEO
Meta Tags are the information inserted in the <head> area of the HTML code of your web pages, where apart from the Title Tag, other information inserted is not visible to the person surfing your web page but is intended for the search engine crawlers.
Meta Tags Optimization is an important aspect of the search engine optimization process. Properly optimizing meta tags can help you achieve good rankings in the search engines. The meta tags are supposed to tell search engines and users what a particular page is all about.
There are three meta-tags that concern most marketers:
1] Title - This is the text that appears in the title-bar of your web browser.
2] Description - This is a quick summary of the information on the page.
3] Keywords - These are words that are important in the page.
Every page title and meta description on your site is enormously important, from the point of view of both the search engines and your readers. Always use your top keywords in each one of your web pages - it signals to the search engines as well as your readers what that page is about. The meta description tag tends to get overlooked far too much. It’s one of those SEO things that usually gets left to the last minute. Like the title tag a descriptive meta tag signals to the search engines and your readers what that page is about. When someone does a search on Google they’ll scan through the page titles and descriptions. Search engines, especially Google, will display the description you wrote for the meta description if the search term being used can be found exactly in the meta description you wrote. Avoid repeating the same word over and over in the Keywords Meta Tag. Repeating the same word over and over is a spamming technique known as ‘Keyword Stuffing’. Also, remember to keep the length of the tag below 200 characters. Never use keywords that are completely irrelevant to your site in the hope of ranking highly for a popular phrase. Most search engines will penalize you, if you do this.
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Posted: July 6th, 2007 at 2:55 am
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