A domain name is important to a company’s online presence.  It will most likely be the first thing that your potential customers will encounter, and remember your company by if they find your business online. You need a domain name if you’re serious about being an online entity, it’s where you’ll direct all your potential customers to. For them to become customers you’ve to make a good first impression and having your own domain name will enable you to do this.

Does your domain name affect your search engine ranking? In my experience, the domain name has an enormous impact. One variable that modern search engines consider when determining which of the thousands - or millions - of results should be presented in the top slots is definitely the domain name of the site. The main advantages of having keywords in your domain name, are that you can legitimately include them in H1 tags i.e. welcome to <h1>SiteName.com</h1> You can also include the keywords in contact details, in links to other sections of your site and the title of your site.

Other benefits of your own domain name are:

1] It will make your business look more professional

2] Having an easy-to-remember domain name will result in more traffic to your site

3] You can create a professional looking email address with mail sent to your domain name

 So we highly recommend getting your own domain name if you are serious about doing business on the net.