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What is ArchitextSpider?
ArchitextSpider
is the name of the Excite search engine's spider that crawls the
web indexing web pages.
What is Askjeeves?
Askjeeves
is a meta search engine which can be asked natural language questions
in English.
What is a boolean search?
A boolean search involves the use of boolean operators to refine the scope of
your search. Using the boolean operators AND, OR, and NOT you can limit, expand
and exclude the documents retrieved by the search.
What is cloaking?
Cloaking is a technique that delivers visitors a different page from the one listed
within the search engine or directory. It is primarily used to show an optimized page
to the search engines and a different page to humans at the same URL. Most search engines
will penalize a site if they discover that it is using cloaking.
What is a clustering search engine?
A clustering search engine divides a data set so that records with similar content are
in the same group, and groups are as different as possible from each other.
Vivisimo
is a good example of a clustering search engine.
What is a dead link?
A dead link is a link which doesn't lead to a page or site, probably because the server
is down or the page has moved or no longer exists. Most search engines have techniques
for removing such pages from their listings automatically, but as the internet continues
to increase in size, it becomes more and more difficult for a search engine to check all
the pages in the index regularly. Reporting of dead links helps to keep the indexes clean
and accurate, and this can usually be done by submitting the dead link to the search engine.
What is delisting?
Delisting is the removal of a web page from a search engine or directory's index.
Removal can occur for various reasons, as a penalty for spamming, or because of server
issues at a site's host.
What is a directory?
A World Wide Web directory is a web site that is used to locate web sites and web pages
in predefined areas of interest. For each of these predefined areas the directory
provides a set of hypertext links to all the web pages that fall within that
area of interest. Each directory listing contains short, descriptive information
about the site. They are usually searchable databases, which have been collected
by computers or humans. Examples of web directories are:
Yahoo
,
DMOZ
,
LookSmart
&
Magellan
.A directory is sort of like a search engine but not quite the same, because it
only "bookmarks" sites. Also, the sites are hand picked, so only the best of them
get to be listed. In some cases, pay for inclusion is offered for expedited listings
in directories such as Yahoo! and LookSmart. The Open Directory Project, on the
other hand, is meant to always be free.
What is dogpile?
Dogpile
is a meta search engine that searches several search engines at a time
and lists the results from each engine on each page.
What is a doorway page?
A doorway page is a webpage designed to increase a web sites ranking in a search
engine or directory. It is a web page designed to rank well in search engines
for particular keywords, serving as an entry point through which visitors pass
to the home page.
What is dynamic content?
Dynamic content is content that is not unchanging or static. Dynamic content may change
over time or in response to user actions. Not all search engines index dynamic
content.
What is Euroseek?
Euroseek
is a search engine which concentrates on information relating to Europe.
What is false drop?
A false drop is a web page retrieved from a search engine or directory which is not
relevant to the query used. This could be for one of the following reasons:
1. The web page contained the keywords entered, but used in the wrong context,
with a different meaning or with a different inter-relationship to that expected.
2. The web page is an attempt at spamdexing.
3. The search engine has a fault in its database or a bug in its query program.
What is FFA?
FFA is an abbreviation typically used to refer to "link farms". Free For All (FFA)
scripts automatically update a links listing when someone submits their URL to it
hoping that someone will view the page and click on their link, or search
engines will index the page with their URL. Often the FFA service requires the
submitter to give an email address, to which they send SPAM.
What is font and background spoofs?
Font and background spoofs are techniques used to place invisible text in a web page,
to improve positioning without affecting the appearance of the page. These are mostly
based on setting the font and background colours to the same value.
What is a fuzzy search?
A fuzzy search is a search that will find matches even when words are only partially
spelled or misspelled.
What is a gateway page?
A gateway page is a web page submitted to a search engine to give the
relevance-algorithm of that particular spyder the data it needs, in the format
that it needs it, in order to place a site at the proper level of relevance for
the topic(s) in question. This determination of topical relevance is called "placement".
What is Google?
Google
is currently the most important spidering search engine.
It claims to be the World's most comprehensive search engine having indexed billions of
web pages. Google supports Web search, image search, Google Groups and the Google
Directory. You can also search by filetype. Google is dominating the search engine
market.
What is Googlebot?
Googlebot
is the name of Google's search engine spider.
What is Gulliver?
Gulliver
is the name of the Northern Light Search Engine's spider.
What is a hit?
As used in reference to the World Wide Web, 'hit' means a single request from a web
browser for a single item from a web server; thus in order for a web browser to display
a page that contains 2 graphics, 3 'hits' would occur at the server: 1 for the HTML page,
and one for each of the 2 graphics. Each discreet element of the web page is registered as a "hit" in the website's log file.
Downloading a page with many graphic elements will generate many hits. Though "hits" are
a common measure for web traffic, they are not as relevant a measurement as "page views."
What is Hotbot?
Hotbot
is one of the largest, popular and particularly easy-to-use web search engines
on the World Wide Web.
What is Infind?
Infind is a meta search engine.
What is Infoseek?
Infoseek
is one of the largest search engines. New sites are normally added
very quickly, within one or two business days.
What is inktomi?
Inktomi
is the database used by some of the largest search engines like Hotbot, MSN etc.
What is keyword density?
Keyword density (or keyword weight) is a measurement/ratio of the number of keywords in
relation to the total number of words on the page. It is calcualted as the number of
times a keyword is used on a web page divided by the total number of keywords on the
page. It is expressed as a percentage. Many search engines use this property for
positioning.
What is keyword stuffing?
Keyword stuffing is the act of repeating of keywords and keyword phrases
excessively in body copy, hidden text, meta tags, or any other code on the site.
As this technique could artificially increase the relevancy of the web sites and
was abused in the past it's treated as spam on most search engines.
What is link popularity?
Link popularity is a measure of a site's popularity by the quantity and quality
of sites linking to a site. Most search engines use link popularity as a factor in
determining the search engine ranking of a web site.
What is LookSmart?
Looksmart
is a medium-sized directory.
What is lycos?
Lycos
is one of the largest search engines, Lycos appears to be moving towards
becoming a directory and is using the Open Directory for some search results.
It can be slow to index new sites. The lycos spider ignores meta tags in pages.
What is Metafind?
Metafind
is a popular meta search engine.
What is a meta search?
A meta search refers to a search of searches. A query is submitted to more than
one search engine or directory, and results are reported from all the engines,
possibly after removal of duplicates and sorting.
What are meta tags?
Meta tags always go in the <head> section of the document. META NAME tags
include descriptions and keywords. This HTML code helps some search engines
classify and rank a web page. META HTTP-EQUIV tags can indicate to the web
browser how to display the page. The META tags include details such as Content
Subcategory, Access level and Access Restriction Requirements, Expiry Date,
Publisher, Keywords and Description. There are many more uses for META tags.
What is Metacrawler?
Metacrawler
is a meta search engine. Results from various search engines are summarised
in an easy to read form.
What is MultiCrawl?
MultiCrawl
is a parallel search engine which offers users their own branded versions.
What is Northern Light?
Northern Light
is a search engine with an additional "pay to access" special
collection of business, health and consumer publication articles. The first
search engine to ban meta search engines from its database.
What is Open Text?
Open Text
What is Overture?
Overture
is the most widely used pay per click search engine. Overture supplies results
for some of the most popular search engines and search portals, including
AltaVista, GO, HotBot, iWon, Lycos, MSN Search and NBCi.
What is page popularity?
Page popularity is a measure of the number and quality of links to a particular
page (inbound links). Many search engines are using this number as part of the
positioning process. The number and quality of inbound links is becoming as
important as the optimisation of page content.
What is a page view?
A page view is common metric for measuring web site traffic, usually
representing the viewing of all of the elements that comprise a web page
(graphics, text, etc.). Many server hits may be made to access a single page,
causing many separate log file entries. Analysis software can determine that
these server hits were generated when a visitor viewed a single page, and group
them together to provide this more useful method of counting visitors. A single
user session may result in multiple page views and numerous impressions.
Reload of the same page is another page view.
What is pay per click?
Pay per click (PPC) is a type of search marketing where advertisers pay a set
amount every time their ad is clicked by a prospect (otherwise known as a
click thru). Some search engines, such as Overture, specialize in this type
of advertising medium, although pay per click is not limited solely to
pay-per-click engines.
What is positioning?
Search engines and directories order web sites so that the most relevant web
sites appear first in search engine results for a particular query.
This process is called search engine positioning. This term is also used to
describe various techniques used by search engine (web site) optimizers to help
the web site rank higher in search engines.
What is a query?
This term generally refers to databases. A query is a formally phrased question
requesting information from a database or search engine. A query can be used to
retrieve specific information (by keyword, full text, or other means) from a
search engine database.
What is query-by-example?
A search where a user instructs an engine to find more documents that are similar
to a particular document. Also called "find similar."
What is re-submission?
Repeating the search engine registration process one or more times for the same
page or site. Some search engines penalize you if you submit the same page
more than one once in a 24 hour period. Occasional re-submission of changed
pages is not normally a problem.
What is a robot?
In the context of search engine ranking, it implies the same thing as spider.
A robot is a server-based program which follows hypertext links and accesses web
pages but is not directly under human control. Examples are the search engine
spiders and various intelligent web searching programs. In a different context,
it is also used to indicate a software which visits web sites and collects email
addresses to be used for sending unsolicited bulk email. A database of web
robots is maintained by Webcrawler.
What is the use of a robots.txt file?
A text file present in the root directory of a site which is used to control
which pages are indexed by a robot. Only robots which comply with the Robots
Exclusion Standard will read and obey the commands in this file. Robots will
read this file on each visit, so that pages or areas of sites can be made
public or private at any time by changing the content of robots.txt before
re-submitting to the search engines.
What is searchking?
Searchking
is a small search engine which allows visitors to vote on the
relevance of the pages returned by their queries, thus ranking sites based
on the opinions of searchers. Unlike some of the major search engines,
there is good customer support.
What is scooter?
Scooter
is the name of the Altavista search engine's spider.
What is a search engine?
A search engine is a tool that enables users to locate information on the
World Wide Web. Search engines use keywords entered by users to find Web sites
which contain the information sought. Some search engines are specifically
designed to find Web sites intended for children.
What is search engine marketing?
Search engine marketing is the same as search engine placement, search engine optimization
and search engine positioning.
What is SEO?
SEO is a short form for search engine optimization. Other terms frequently used for
"search engine optimization" are search engine placement, search engine marketing
and search engine positioning.
What is search engine optimization?
Search engine optimization (SEO) is the process of making your website or web
page search engine friendly. SEO refers to changes that are made to the content
and code of a web site in order to increase it's rankings in the results pages
of search engines and directories. Optimization may involve design/layout changes
and adding new text among other things. Search engine optimization is also known as
search engine placement, search engine marketing and search engine positioning.
What is search engine placement?
Search engine placement is the practice of trying to ensure that a web site
obtains a high rank in the search engines. Search engine placement is also called
search engine positioning, search engine optimization and search engine marketing.
What is search engine positioning?
Search engine positioning is the same as search engine placement, search engine
optimization and search engine marketing.
What is a search term?
A search term is a single word or group of words used in a search engine
document query. It also refers to the strategic keywords used to optimize
web page content.
What is a search engine spider?
A search engine spider is a software program that exhaustively "crawls" the web,
searching and indexing web pages to create a database that can be easily
searched by a search engine. Spiders allow search engines to locate any new
content on the Web. Other commonly used terms for spider are crawler and robot.
What is SERP?
SERP is known as Search Engines Results Page. This is the page or pages that
a search engine displays after a search query for a certain search term or
phrase.
What is Slurp?
Slurp
is the name of the spider used by Inktomi.
What is Snap!
Snap
is a large directory.
What is a sniffer?
A sniffer is a program to capture data across a computer network. You can use it
to audit and identifie network traffic packets. It is used by network operations
and maintenance personnel to troubleshoot network problems. However, hackers
use it to capture user id names and passwords.
What is spam?
Unsolicited "junk" e-mail sent to a large number of people (who didn't ask for it)
to promote products or services. Also refers to inappropriate promotional or
commercial postings to discussion groups or bulletin boards.
What is spamdexing?
Spamdexing is a technique that tricks search engine indices by pushing a site
higher up on relevance lists than it belongs. It increases the potential position of
a site at the expense of the quality of the search engine's database. It is also
known as spamming or spoofing.
What is sidewinder?
Sidewinder
is the name of the Infoseek search engine's spider.
What is skewing?
Artificially changing search engine results so that, for example,
popular queries will return artificially created listings.
What is a splash page?
A splash page is a bridge page between a banner advertisement and an
advertiser's web site that provides product information and hotlinks.
Some splash pages automatically jump to another page on the advertiser's website
after a certain amount of time has elapsed.
What is stemming?
Stemming refers to the ability of search engines to associate words with
prefixes and suffixes to their word stem. For example, stemming allows a user to
enter "swimming" and get back results also for the stem word "swim."
What is a search engine submission service?
An agent that submits your site to search engines and directories. Useful
to get listed with minor search engines, but don't rely on such services to
obtain useful rankings with the major search engines.
What is web site traffic?
Web site traffic refers to the number of visitors to a web page or web site
over a given period. As a general term, it describes data traveling around the
internet.
What is URL submission?
A request to a search engine or directory using online forms that a URL be
indexed.
What is web copywriting?
Text written especially for a web page. Similar to the writing of copy for any
other type of publication, good web copywriting can have a great effect on
search engine positioning, so it forms a major part of optimization.
What is a web crawler?
A web crawler is a component of a search engine that constantly roams the web
following any and all links it comes across. Search engines are built around
the information that crawlers retrieve. A crawler visits websites and collects data
in order to create entries for search engine indexes. A web crawler is also known as
a spider, bot, robot or intelligent agent.
What is Yahoo!?
Yahoo!
is a Web directory and search engine. Yahoo supports paid inclusion
and charges $299 for its Business Express program, where they agree to review your
site for inclusion within 7 working days.
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